10 TIPS TO SLAY YOUR VIRTUAL PR INTERNSHIP:

1. Interning in public relations? Before starting your internship, study the industry. Read some articles about how public relations works. This will help you start off your internship on a strong note. Brush up on your PR knowledge before your first day.

2. Working with other team members virtually? Collaborate with them. Sharing ideas with each other will improve your projects and you can make new friends in the process!

3. Communication is key. Do not be afraid to ask questions. By asking questions you not only learn more, but you also have the information you need to complete a project.

4. In your downtime, think of ideas to help the company that you are interning for. Suggesting thoughtful and creative ideas is helpful. Even if an idea not used, suggestions may lead to bigger ideas and plans.  Every idea you have is valuable.

5. When creating a marketing strategy, always use the same format and track changes. This organization and cohesiveness make communication strategies easier to comprehend.

6. When working on a brand’s social media strategy, consider their demographics. Different social media platforms may have more success depending on the age group of the brands followers.

7. Before posting on social media, ask this question - how will this post represent the brand? You should be working towards a specific angle.

8. Keep posts interactive. Brands should frequently post to maintain a social media presence. Posting polls and Q&A’s on Instagram is a great way to do this.

9. As a public relations intern, consider new and creative ideas for the company you are working for.

10. Do not treat a virtual internship any differently than an in-person internship at an office. You should always be timely and productive. Have a professional mentality.

About the Author: 

Katie Iver is a Public Relations intern at Ruby Media Group in Westchester County, pursuing a degree in English with a concentration in creative writing at Binghamton University. She is minoring in Mandarin and is interested in television writing, production and journalism. 

RUBY MEDIA GROUP PR UNIVERSITY FACEBOOK GROUP FOR ASPIRING PR PRO’S

Want to master your PR skills during your virtual public relations internship?

1. Collaborate with other PR industry professionals to build your network.

2. Learn from PR industry leaders through group training and Facebook Live.

3. Access member-only PR content, e-books, PDF’s and swipe files with PR career tips.

Join Ruby Media Group PR University’s *free* Facebook group with PR tips for aspiring Public Relations professionals.