Last week I had the opportunity to co-host a Twitter chat with social media marketing agency, Splash Media. Using #SplashChat, we had an insightful discussion on being professional – and how social media can help (or hurt!) your job/internship search.
Here are the biggest takeaways from today’s #SplashChat conversation:
- How to set yourself apart from other applicants via email.
To stand out to employers via email, make sure your email is professional! Keep it about 4-5 sentences long and make sure there are no spelling mistakes. You only get one chance to make a first impression, and that first impression might be your email. Be careful!
Also, remember that an email doesn’t replace a cover letter. Attach a resume and clear cover letter that includes what you want. Are you applying for job x or internship y? Your cover letter should connect the dots for your potential employer. Why should they pick you?
- Why and how to incorporate your social media handles on your resume
I personally appreciate it when students include a few social links on their resumes or social media icons to show they have social experience. The importance of including this information depends on the job or internship, but in 2014, social media experience is usually something companies look for.
Here at Intern Queen, we are in the process of reviewing resumes for #FordChallenge and social media experience is key. Show it off!
- The importance of a potential employer having a strong social presence
It’s important that employers stay relevant by maintaining active social profiles. They should be on at least 1-2 networks. Again, it’s 2014 – all companies should get with the program.
- How to “creep” on a potential employer
When it comes to researching a potential employer’s social media presence, look for everything! Search up executive profiles on LinkedIn and Twitter. See if you have any mutual connections – perhaps alumni from your school who work at the company – who may be able to put in a good word.
On the other hand, when it comes to “creeping” on applicants, I personally make sure their social profiles are appropriate and clean. After all, they’re extensions of our brand.
- How to utilize social media when it comes to job searching
Don’t forget to use your personal social platforms regularly to show that you can be consistent. Make sure it hasn’t been 3 days since your last update.
Use your social media experiences to your advantage when job searching! Many companies have employees running their Twitter accounts – use them to benefit your job search by interacting and engaging with their Twitter profiles.
It goes without saying that you should make sure your profiles are appropriate – don’t turn off potential employers with unprofessional content. Also add in your descriptions that you are seeking a job!
- Thank you notes vs. social media shout outs
I’ll be blunt with this one. If you interviewed with me and didn’t send a thank you note, you are fired. Thank you notes cannot be virtual. They MUST be hand-written.
- The biggest online mistakes millennials make
So what’s the biggest mistake I see millennials make that hurts them in the job hunt?
Some millennials don’t work hard enough when it comes to job searching. They apply for one job and believe they’re done. Remember that your job is to get a job. Spend 6-8 hours a day being creative and looking for one!