Create Your Personal Brand

Daily inspiration and advice for the ambitious savvy young professional

Create Your Personal Brand

This blog is written by Jessica, our ambassador from University of Wisconsin-Oshkosh.

An important thing for college students to think about is their personal brand. Having a strong personal brand is something that will separate you from your classmates after you graduate and begin looking for jobs. I originally heard of personal branding after I got my first internship at Weidert Group. One of the things that was stressed to me by our internship coordinator was that it is imperative to figure out what makes you unique and to capitalize on it.

So how do you start creating your personal brand? Below are a few tips to help you get started.

Find what makes you unique. Like I said above, everyone has something that makes him or her stand out from the crowd. It may be a special skill or a unique internship experience that you’ve had. Whatever it is, the first step is to identify it and to strengthen it.

Believe in your skill. After you’ve identified what makes you unique, start believing in it! The more that you are confident in your skill set, the more that other people will believe you, too. The biggest part of displaying persuasiveness to your future employer is having confidence in yourself.

Develop a unique resume. This next step is perhaps one of the most important. In order to properly display your uniqueness to employers, it is necessary to create a resume that resonates with your skills and personality. Everything from the font on your resume, to the color in your header, to the way that you layout your information will have an effect on the brand that you display.

Create a personal bio. Just as important as the resume itself is your personal biography. This should be about 3 to 5 sentences long and should be the core of your personal brand. This is the place where you get to show your personality and your skills together. It should be solidly written and should concisely explain who you are, what you can do and where you want to be after graduation.

Expand your brand. The last thing that you should do is expand your brand into all of your social media profiles. This can be as simple as making sure that all of your “about me” descriptions contain your personal bio. By streamlining the information about yourself, you will create a very strong image for prospective employers. Another important part of this step is making sure that all of your social media profiles have links to one another. This will make it very easy for people to find you online and see what you have to offer.

As always, if you have questions on personal branding or anything else related to internships, don’t hesitate to reach out to any of the Intern Queen campus ambassadors.