Ever since Lauren Conrad interned for Kelly Cutrone on MTV’s The Hills, it seems that almost every girl in America wants to work in fashion PR. Guilty. I started my summer internship earlier this week with Elle Communications, a boutique PR firm that works specifically with fashion and lifestyle clients in both San Diego and Los Angeles. The owner, my boss, Danielle Gano, spoke at a PRSSA (Public Relations Student Society of America) meeting that I attended last fall. I was instantly intrigued with the company and looked to Danielle as a role model, being an entrepreneur and having studied communications at San Diego State also. Danielle said something during that meeting that has stuck with me ever since.
“In college, I went to networking events on Saturday nights. Going to frat parties isn’t going to get you anywhere, except waking up the next morning with a nasty hangover,” Danielle said.
Those networking events have obviously worked for Danielle. Since then, she has been named by 944 Magazine one of “San Diego’s Most Innovative under 30” as well as one of San Diego Magazine’s “50 People to Watch.”
Having a well-known boss and working with a team of super-chic publicists are only a few of the many exciting aspects that I know I will grasp while working with Elle Communications. Through the relationships I have built with previous “Elle” interns, I have been given a lot of good advice and they all assure me that this internship is like no other. Unlike other interning experiences, I can tell that I will actually learn what it takes to make it in PR, rather than just doing “busy-work.” Even on my first day I had the chance on actual projects for actual clients.
From the moment I walked in the door on my first day, I already felt like part of the team and was welcomed with open arms. As many internships as I complete during the rest of my college career, feeling welcomed is one thing that I hope to experience in each of them. I never want to be referred to as simply “the intern,” I want to be recognized as a team member, and a valuable one at that.