This is a guest blog by our campus ambassador Kayla Stevens from University of South Florida.
Anyone who is studying public relations, advertising, graphic design or any of the alike subjects, already knows that social media is a core part of our growing generation. While we might know the most popular social networks of today’s industry (Facebook, Twitter, YouTube and LinkedIn), not everyone knows how they came to be.
This semester I came across four books that I have found to be pretty inspiring. Not only do they elaborate on how companies such as Google and Twitter came about, but they also discuss how these networks fit into our every day life.
- Grown Up Digital by Don Tapscott
- Googled by Ken Auletta
- Twitterville by Shel Israel
- The Facebook Effect by David Kirkpatrick
If you’ve read any of these books, which one(s) did you enjoy?