Go Viral: Enhancing your Social Media Performance with Analytics
Heather attends the University of Notre Dame in Indiana where she is majoring in Business Management with a minor in Anthropology. She has been lucky enough to intern at her school's Alumni Association doing graphic design and for the Intern Queen herself! She will be interning for Deloitte Consulting in Chicago this summer.
You’ve probably heard about how social media websites are the newest tools for advertising, promotion, and branding. For our generation, they are one of the most effective tools for communication and are, thus, incredibly powerful. But how many of us really know how to use the vast power of Facebook, Twitter, LinkedIn to their greatest value? How can use them for your advantage? The answer is, you have to get the analytics linked to your accounts. Data includes how many followers/friends you have. Has that number increased, decreased, or stayed stagnant over the last week/month/year? What are your most popular (most “liked”) posts/tweets/pins? What is similar about those popular data bits? Is there a trend in time of day that they were posted or in the type of content they feature? Knowing information like this can teach you what you are doing right and what you are doing wrong on your social media accounts. It can help you gear your content to be more popular and, thus, to reach a wider audience. This, in turn, helps you expand your online presence (GO VIRAL!).
Not to mention, it looks great on a resume. To tell your future employer that you have 37,000 followers on Pinterest may not seem that great to you, but telling them that you built that from 30 of your friends from high school is actually quite an achievement. Not to mention, many companies have social media interns or full-time positions. In our digital age, this is a vital skill to have. So jump on it and get ahead of the game!
So where do you find these tools to help you measure your social media performance? Here are just a few options for you to check out! Don’t worry – the sites given in this blog are all free! Happy Analyzing!
For all platforms: http://www.backtype.com/ analyzes your URL and compares it to other similar sites to show you what they/you are doing better than the other. This tool has recently been acquired by Twitter, so look out for this up-and-comer!
For Facebook: http://likebutton.com/ shows you what the most popular posts are right now. Similar to trending topics on Twitter. For more in-depth analytics of your own account, I urge you to use Facebook’s own internal analytics tool at http://www.facebook.com/insights/
For Pinterest: http://www.pinerly.com/i/cC25Z This tool lets you track your number of followers, your most popular boards/pins, the number of likes/repins you get on each, AND it lets you choose a bunch of pins at once and then the site will spread out when they are pinned so you hit peak hours and don’t pin 50 things at once, meaning that many good pins will get lost in the shuffle.
For Twitter: http://klout.com You can technically use this for Facebook or Twitter, but it started as a Twitter account analyzer. It shows you how far your reach is, how likely others are to encounter your content somehow, and so on.
A Bonus, just for fun: http://www.socialmention.com/ This site is a fun, quiz-result style search engine that shows you in cool graphics how much buzz you’re creating online.