Founded in 2003, IRIS has emerged as a leader in the digital distribution and marketing of prominent independent music catalogs. IRIS provides a comprehensive suite of technical, marketing, and legal services, helping clients navigate the ever-changing digital marketplace. IRIS expanded their services in 2007 with the launch of dedicated marketing arm, BlinkerActive. Specializing in brand building, BlinkerActive's expert team of marketing advocates employ the latest viral marketing and innovative PR tactics using comprehensive, custom-designed campaigns.