LFB Media Group | Lifestyle & Hospitality Internship | Spring 2017

During the course of the internship program, we work to educate our future publicists on the skills required to become a successful PR professional, and provide a valuable hands-on experience by demonstrating assignments that are representative of what the team executes on a daily basis, including (but not limited to): How to support general PR campaigns, openings, partnerships and events for global hotel groups, restaurants and nightlife companies How to facilitate and manage photo and broadcast shoots How to manage events, highlighting red carpets, media check-in and RSVP list management How to monitor for client coverage in print and online outlets via Meltwater, Cision, and other media tracking programs How to conduct competitive brand analysis How to identify potential press opportunities through editorial research and media monitoring How to clip press placements How to assemble trend reports How to create and manage media appointments/reservations/property tours How to successfully report to and communicate with clients How to write creative and unique media pitches and press releases How to build and manage comprehensive media databases How to manage client status/activity reports How to manage sample tracking How to distribute media and talent mailers How to distribute media announcements and pitches How to develop meeting/call agendas and recaps