Licensing Matters |Licensing & Sales Intern | Summer 2017

Licensing Matters (LM) is a global brand management and licensing agency founded by global licensing veterans. LM uses key consumer insights to design high performing consumer products/retail programs, globally. LM strengthens a brand by unlocking its equity and deepen the relationship with its most important partner, the consumer.  Our services include:

Out-bound/In-bound licensing services for licensor, brand, and manufacturing clients:

• Feasibility Study & Program Assessment
• Consumer Insight Evaluation
• Creative/Campaign Development
• Business Planning & Economic Modeling
• Retail Planning & Development
• Marketing Activation
• Gap Analysis
• Licensee Prospecting, Selection, & Bid Management
• Product Development
• Contract & Royalty Management
• Collection/Licensee Audits.
• Sourcing & SCM
• Quality Assurance & Quality Control
• Sourcing & Distribution Partnership Selection

Direct-to-Retail Programs:

LM is one of the few agencies that offers comprehensive retail management expertise. Our team has deep category experience in creating and implementing lucrative direct-to-retail and licensing programs, products ranging from food and beverage, fashion, sporting goods, and even precious metal jewelry. 

Consulting Services:

Through responsive consultation with brand owners, retailers and manufacturers, we strategize how to use brand development and brand-extensions to optimize a brand’s evolution. LM brings decades of brand wisdom and campaign execution to its clients, having pragmatic, concrete knowledge of the field avoids gambling, plans for risk, and produces authentic products that generate significant profit.