Licensing Matters (LM) is a global brand management and licensing agency founded by global licensing veterans. LM uses key consumer insights to design high performing consumer products/retail programs, globally. LM strengthens a brand by unlocking its equity and deepen the relationship with its most important partner, the consumer. Our services include:
Out-bound/In-bound licensing services for licensor, brand, and manufacturing clients:
• Feasibility Study & Program Assessment
• Consumer Insight Evaluation
• Creative/Campaign Development
• Business Planning & Economic Modeling
• Retail Planning & Development
• Marketing Activation
• Gap Analysis
• Licensee Prospecting, Selection, & Bid Management
• Product Development
• Contract & Royalty Management
• Collection/Licensee Audits.
• Sourcing & SCM
• Quality Assurance & Quality Control
• Sourcing & Distribution Partnership Selection
LM is one of the few agencies that offers comprehensive retail management expertise. Our team has deep category experience in creating and implementing lucrative direct-to-retail and licensing programs, products ranging from food and beverage, fashion, sporting goods, and even precious metal jewelry.
Through responsive consultation with brand owners, retailers and manufacturers, we strategize how to use brand development and brand-extensions to optimize a brand’s evolution. LM brings decades of brand wisdom and campaign execution to its clients, having pragmatic, concrete knowledge of the field avoids gambling, plans for risk, and produces authentic products that generate significant profit.
Assist Team with general administration work, including:
Follow through to completion the sales/negotiation process - deal requisition/modification processing, credit information, contract processing, other documents required by Finance, Legal, Business Affairs or other Departments within the company.
Coordinate with Marketing & Creative Departments / distribute materials.
Regularly update licensee, client database(s) and prepare reports for Licensor/Clients.
Daily administration: sales materials preparation and distribution, and other administrative duties, as directed.
Brand Assurance (BA):
Review, coordinate and, if necessary, approve the submission of product designs or promotion layout.
Follow up with licensees to ensure timely submission of products for BA. Regular BA database update.
Provide consultation to all licensees on BA related inquiries.
Other duties as directed.
Requirements (what we are looking for):
Pursuing a degree in business administration, marketing, finance, retail or related fields. Experience in sales, marketing, licensing or brand management a plus. Self-motivated, creative; can work independently, as well as a team player. Computer literate in all Microsoft applications, including Word, Excel, and PowerPoint, etc. Strong interest in the areas discussed above and willingness to learn.
Exciting environment immersed with other advertising agencies. Possible paid travel and more.