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  • Advertising, Business, Fashion, Marketing, Public Relations
  • Fall
  • New York, NY
  • 2016

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Michael Kors is a rapidly growing global luxury lifestyle brand led by a world-class management team and a renowned,
award-winning designer. Since launching his namesake brand over 30 years ago, Michael Kors has featured distinctive designs, 
materials and craftsmanship with a jet-set aesthetic that combines stylish elegance and a sporty attitude. 
Mr. Kors’ vision has taken our Company from its beginnings as an American luxury sportswear house to a global accessories, 
footwear and apparel company with a presence in over 95 countries.

Requirements/Necessary Skills for Recruitment: 

Major Responsibilities include but are not limited to:

Hot Off The Press

Assist Christina (Retail Marketing Coordinator) with weekly HOTP

Responsible for competitive analysis research. 

 

5th Ave stroll / SoHo stroll

How do our competitors message sale in their windows?

How do our competitors message  Labor Day / Black Friday / Pre-Holiday / Gifting?

Spend & Save competition? Message Full Price during Sale Periods?

Student Discount Program?

 

Monogramming

Men’s Events in Men’s Stores (J.Crew, Bonobos, Hugo Boss etc.)

 

Outlet & Mall Contact sheet

Update all contact information for Outlet & Lifestyle Malls by developer (Ex. Simon, GGP, Tanger)

 

College Event Program

Assist Caralyn (Assistant Manager of Retail Marketing) with managing the Girls Gone Glam Event Series Pt.2 – 5 college events in Fall 16

 

Work on Think Globally Act Locally Campaign

Create lists by region of local charities our key markets can contact (Dallas, Houston, Miami, Orlando, Vegas, Boston, Westchester, Washington DC, Los Angeles, San Francisco, San Diego etc.)

 

Global GWP Program. 

Assign products to new projects based on customers & store location / allocating GWPs to store programs to support traffic driving initiatives.

Competitive Research – How do our competitors display & communicate GWPs in store? Online?

Save in GWP 2016 folder

Creates concepts and product ideas for future seasons, Spring 2017

Conceptualizes Men’s GWP product offerings for Spring 2017

Organize GWP stock – map out stock inventory

 

Assists with VIP Gold Card Program

Ensure all lists are updated for the 2016 season – globally

Update lists for the 2017 VIP gold card in September 2016

 

Assists with CRM programs and projects seasonally 

 

Manage allocating shipments to stores like GWPs, ballot boxes and products.

 

Organizes, attends and recaps Retail Events as needed

 

 

Intern Payment: 
Unpaid Internship
Hours Required: 
12-15 Hours Per Week