About Orlando Health:
Orlando Health is a $3.8 billion not-for-profit healthcare organization with more than 3,300 beds serving Central Florida and beyond. Consisting of nine wholly-owned or affiliated hospitals and rehabilitation centers, Orlando Health has the area’s only Level One Trauma Centers for adults and pediatrics, and is a statutory teaching hospital system that offers both specialty and community hospitals. They are: Orlando Regional Medical Center; Dr. P. Phillips Hospital; South Seminole Hospital; Health Central Hospital; the Arnold Palmer Medical Center, which consists of Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women & Babies; Lakeland Regional Health Systems; and affiliates, South Lake Hospital and St. Cloud Regional Medical Center. Areas of clinical excellence are heart and vascular, cancer care, neurosciences, surgery, pediatric specialties, neonatology and women’s health.
The organization includes Orlando Health Physician Group, Orlando Health Physician Associates and Lakeland Regional Health Physician Group, three of the region’s largest multi-specialty practices; two renowned cancer centers – Orlando Health UF Health Cancer Center (with locations in downtown Orlando, the Dr. Phillips community in southwest Orlando, Lake Mary, Ocoee and Clermont) and Lakeland Regional Health Hollis Cancer Center; ownership in four outpatient surgery centers; 12 wholly-owned, affiliated or partnership urgent care centers; and a majority interest in an entity operating six outpatient imaging centers.
More than 3,000 physicians have privileges across the Orlando Health system, which is also one of the area’s largest employers with more than 23,000 employees who support our philosophy of providing high-quality care and service that revolves around patients’ needs. We prove this everyday with nearly 155,000 inpatient admissions, more than 3 million outpatient visits and more than 10,000 international patients each year. Additionally, Orlando Health provides more than $345 million in support of community health needs. More information can be found at http://www.orlandohealth.com.
Requirements/Necessary Skills for Recruitment:
• Currently enrolled at the University of Central Florida, obtaining a degree from a limited access program from the Nicholson School of Communications.
• 15-20 hours a week. Some events will require presence on a weeknight or weekend.
• Proficiency in Microsoft Office suite (Word, Excel, Power Point and Outlook).
• Desire to learn standard pediatric and adult healthcare marketing concepts.
• Basic knowledge of advertising, marketing, journalism and public relations.
• Students who are offered internships will need to provide proof of immunizations, complete a background check and fulfill other requirements required by Orlando Health.
• Students must register for internship credit hours through the UCF Office of Experiential Learning.
• It is the responsibility of the intern to communicate any deadlines and requirements set forth by their college to their supervisor.
• Interns are required to abide by the Orlando Health dress code at all times. Specific event attire will be specified as appropriate.
• Students must maintain compliance with all Orlando Health policies and procedures.
• Interns must maintain punctual attendance consistent with Orlando Health policies.
Benefits & Perks:
• A dedicated workstation, including company provided computer, supplies and materials.
• A flexible schedule designed around the student’s class schedule.
• Access to Orlando Health’s Institute for Learning online educational resources.
• Flex scheduling to accommodate interns volunteering at events on nights and weekends.
• Students will come away with a portfolio of work at the conclusion of the internship.
• $1,500 stipend for summer semesters.
Students are the primary benefactors of the Orlando Health Service Line Marketing Internship Program. Although the internship includes actual operation of Orlando Health facilities, the program is similar to training that would be given in an educational environment. This is to the direct benefit of students. The intern does not displace regular Orlando Health employees, but works under close supervision of our staff. Orlando Health derives no immediate advantage from the activities of the intern, and on occasion, its operations may actually be impeded. The intern is not necessarily entitled to a job at the conclusion of the internship. The employer and the intern understand that the intern is not entitled to wages for the time spent in the internship.
Internship Description of Duties:
• Interns may learn how to conduct competitive research and market analysis to gain a better understanding of local, state and national healthcare trends to develop content. • Students may gain experience executing healthcare marketing tactics through various channels, including but not limited to: traditional, digital and grassroots efforts. • Interns may gain experience writing, copy editing, proofreading, applying knowledge of the AP Style of writing, and learning how to write using brand style and voice. • Interns may develop in-house marketing customer service skills by working with key customers, vendors, team members, physicians and organizational leadership. • Students may learn how to work cross-functionally with other professionals within the organization and external stakeholders. • Students may learn how to create materials specific to marketing events, source promotional items, fulfill orders, scout event locations, assist in the planning of events, execute day-of logistics and conduct post-event SWOT analysis. • Students may learn how to manage and maintain existing inventories of promotional items and marketing materials, including print collateral, physician gifts and event items. • Students may gain experience merchandising marketing materials in outpatient and inpatient settings to make information more accessible to patients and clinicians. • Interns may learn how in-house marketing units maintain databases of target audiences. • Tasks and responsibilities are contingent upon current projects within the Service Line Marketing department.
15-30 Hours Per Week