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  • Public Relations
  • Summer
  • ,
  • 2011

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WebMD (NASDAQ: WMBD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. [More than 60 million unique visitors access the WebMD Health Network each month.] The WebMD Health Network includes WebMD, Medscape, MedicineNet, emedicine, emedicineHealth, RxList, and Our goal at WebMD is to educate consumers with the most reliable, timely, and accurate health information available. We empower consumers to take a more active role in their care by providing engaging, relevant and credible health and wellness information across our more than 60 health, wellness and lifestyle centers. The centers feature medically-reviewed information, news, communities, and personalized health assessments by topic. WebMD’s award-winning editorial team leads in journalism, content creation and community services, while our medical editors provide expert insights. Our world-class health experts deepen the community experience by offering health and wellness support. We offer broadcast-quality videos featuring real stories and expert interviews. The popular WebMD Symptom Checker features an interactive graphic interface and helps people pinpoint potential conditions associated with their physical symptoms.
WebMD is unique in that we are providing comprehensive mobile health applications both for consumers, with WebMD Mobile, and physicians, with Medscape Mobile. WebMD Mobile combines a symptom checker, comprehensive drug and treatment database, and essential first aid information. Medscape Mobile provides the most comprehensive drug information for healthcare professionals, clinical reference tools, and continuing medical education on a mobile device. It’s the only medical application to deliver specialty-specific news and medical education that leverages the assets of Medscape’s award winning editorial content.

Requirements/Necessary Skills for Recruitment: 

WebMD’s Corporate Communications team is establishing new processes, programs and relationships to help us promote and protect the WebMD brand more effectively so that it is preferred by consumers, health care professionals, advertisers, lawmakers and investors. These efforts span media and influencer relations; internal communications; messaging and positioning; conferences and events; competitive communications; and public affairs to name a few. An extra resource would help us build out key initiatives while also taking care of important day-to-day foundational communications activities.
* Develop and update media lists for PR initiatives
* Create/update media pitch documents (expert documents)
* Gather materials internally for media pitching (screenshots for reporters, industry reports, data)
* Provide backgrounders on publications and reporters
* Track and organize placements (edit video clips, scan articles, etc.)
* Respond to internal requests for PR items (media clips, dubbing, transcripts, bios, headshots)
* Measurement of placements (insert reach for outlets)
* Media monitoring of brand and industry (including traditional media as well as blogs & social media feeds)
* Research award applications
* Monitoring WebMD’s social media presence & industry coverage for PR opportunities
* Support corporate and industry events

Requirements: 'Excellent written and oral communication skills. 'Strong organization skills 'Working toward bachelor degree 'Solid Excel, Powerpoint and Presentation skills. 'Interest in Online or Healthcare Marketing.
Solid understanding of media and PR. Working toward communications degree. Prior internship experience in Corporate Communications, Corporate or Agency Public Relations, or media/journalism is a must. Proficient with Excel and Word, experienced with online/new media. Experience with Vocus, Critical Mention or similar PR monitoring tools is a plus.
Must Apply Here:

Benefits & Perks: 
Hours Required: 
12-15 Hours Per Week