This blog was written by Kim Osborne, one of Lauren's spring interns. She is a senior at the University of South Carolina, majoring in Public Relations.
One of my personal favorite bloggers is Carly Heitlinger at College Prep. She is a senior at Georgetown University in Washington, D.C. Check out my interview with her below!
Kim: What was the inspiration behind College Prepster?
Carly: I stumbled upon blogging actually. College Prep started as an outlet for my personal thoughts. I didn’t have to worry about competition among other blogs, because blogging wasn’t something that was in vogue yet. No one really read my blog for at least a year after it first started. Luck and timing had a lot to do with the success of the brand today.
Kim: How has your blog substituted as an internship?
Carly: College Prepster has allowed me to directly apply business tactics and concepts that I learn in class to my brand. As I grew up, I was able to define my voice and include more well-rounded posts on the blog. I’ve had to adapt to the rise of Twitter and search engine optimization. Managing your own business is hard because if something needs to be done, I have to do it. I’ve definitely developed my organizational and time management skills through College Prep.
Kim: What’s a day in the life of Carly like?
Carly: I wake up around 7 a.m. every day, regardless of how late I am up the night before. I eat breakfast, check emails and read. I start and end each day with a book for pleasure reading. I go to class with business calls in between. I’m constantly drafting titles and blog topics in my head and will sometimes write five to six blogs in a day. The weekends are my main time for friends and a social life. I try to coordinate hanging out with friends and mealtimes. Nothing is better than grabbing a Georgetown Cupcake with friends.
Kim: What are your top three tips for students who’ve identified blogging as their passion?
Carly: 1. If blogging is something you are interested in, just start. You don’t need a perfect plan. Take the first step and develop your voice as you go.
2. Write.All.The.Time. I write posts that don’t get published because they don’t fit with the College Prepster brand, but I’m constantly writing.
3. If you start questioning why you are blogging, you should probably stop. You shouldn’t see blogging as a chore or something you have to do. Also not all bloggers write; you could use a blog as a personal portfolio.
Kim: How do you manage your personal brand as a student?
Carly: Right now, College Prepster is on Blogger, Twitter, Facebook, Tumblr, Pinterest and Instagram. (Wow that was a lot just typing it out!) Having a strong, consistent message across all these platforms is important for any brand. Just be yourself when it comes to establishing yourself on social media. Luckily for me, I AM the College Prepster so I don’t have to think “Is this something the College Prepster would say or do?”
Thank you Carly for the interview. You can follow her blog College Prep here!