This is a guest blog post written by Jamie Green, our Fall 2016 intern.
If you are a business or public relations major, a portfolio is extremely important to your professional career. I know some of you may be thinking, "What exactly is a portfolio?” A portfolio can be seen as a compilation of all your work throughout college courses or internship and job work. Below is the breakdown of how your portfolio should be set-up.
- Cover Letter & Resume
- When an employer opens your portfolio, the first two documents they want to see is your resume and cover letter. These two documents remind them of why you applied for this job in the first place and allows for great talking points throughout the interview.
- Campaign/ Business Plan Documents
- In any major, once you get to senior level courses, you may have been asked to design a campaign for a fake client or to create a business plan for a fake client. Any work that you contributed to these projects is EXTREMELY important to an employer because they want to make sure that you can work on company projects in a timely and professional manner.
- No matter what your major is, writing is extremely important within a company. Employers need to understand your writing style and if you can write efficiently for their company.
- Published Work
- If any of your work has been published PUT IT IN YOUR PORTFOLIO! Employers really love to see that you have real-world experience in your field and publishing your work.
* The following may or may not apply to your specific portfolio
- Social Media
- If your discipline has anything to do with social media, showcase that in your portfolio. If you composed tweets for your internships or ran their Facebook page, screenshot those pages and arrange them properly in your portfolio to look neat and professional. Social media is a growing sector for any business and every company needs a social media specialist.
- Lastly, although you may not be a design major, if you have done any type of Photoshop work, it's important to highlight that work. Companies may have a graphic designer, but someone may always need a helping hand with graphics and a few design essentials for presentations.
Your portfolio should always be professionally bound and NOT in a 3-ring binder. Some examples of a professional portfolio would be a screw post binder that allows you to screw your work together. For examples, head over to etsy.com and check it out!
Still unsure about your portfolio should look like? Ask a trusted professor or an internship coordinator.