Top Employer Tells Interns How to Elevate Their Brand
This blog post was written by Laurel Mintz - managing director of Elevate My Brand, a company that posts internship listings with Internqueen.com
The past three years, we have been lucky enough to work with the Intern Queen to hire and train over a dozen interns both for us internally and for our clients. Some have been great and we have gone on to hire them, and some have been not so great. Here are the top 5 things that you can do to make sure you are in the former, and not the latter category.
1. Show up on time. Whether it is a phone call, Skype, or in person interview, nothing says "I don't give a you know what" more than showing up late. Time is money, especially in this industry, so don't waste mine, or your own, because if you show up late, that's all the call will be: a waste of your time.
2. Bring the energy. It amazes me every time I have a conversation with a potential intern and they sound so bored, they could just fall asleep. If you aren't even excited to talk to me, why would you be excited about working with our company? And why are you even on the call? The level of energy you bring to the initial conversation creates the expectation for the relationship, so bring it.
3. Tailor your Resume. If you are applying for a social media position, emphasize that you have social media skills. If it's a PR position you are interested in, touch upon that. Don't just use a cut and dry resume. Take some time to make sure it fits the internship position. We are a results based company, so if you can show us that you have gotten results in your previous positions, that goes a long way.
4. Follow up. In all areas of business, follow up is the single most important success tool you have. The art of handwriting a thank you card is not dead. In fact, it's a follow up tool that we use here at Elevate My Brand. It shows that you are willing to go the extra mile and adds a personal touch to the relationship, and after all, that's what business is: relationships.
5. Do your homework. You know that thing that you are reading this article on, it's a great research tool. If you get on a call or an interview and you haven't at least googled my company name, and don't even understand at a basic level what we do and who we represent, you automatically go in the no pile. The interns that impress me the most are the ones who get excited about one of our clients, or about learning one of the areas of marketing we provide. Want to really impress me? Quote something back to me from my site. You'll win major brownie points and possibly the internship.
Once you’re hired, don’t forget to show enthusiasm and have pride in your work product. We have hired several of our interns because they showed a work ethic and passion for the industry, so always remember that an internship can turn into a job very easily.