Using Blogging to Brand Yourself

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Using Blogging to Brand Yourself

This blog post was written by Natalie Arroyo, our Campus Ambassador from University of Illinois at Urbana-Champaign.

In this day in age, who doesn’t have a blog? It’s a great idea to have one, whether you’re thinking about creating a brand for yourself or looking for a way to put out some positive material on the Internet with your name attached to it. Creating a blog can be a great way to express your interests while documenting it for friends, family and even future employers to view. Here are some tips to beginning a blog that can be the start of your new favorite hobby – or even help you land that dream job!

So the obvious first question is: What are you going to blog about?
Try to centralize on a topic that doesn’t encompass everything. Also, if you blog about something that is truly interesting to you, blogging won’t become a daunting task. The field in which you want to start your career is a great starting point when brainstorming topics for your blog.

What will you call your blog?
After deciding what you’re going to blog about, you have to think about a name for your blog. To my surprise, many blog names are already taken! You’re going to have to get creative here. You may want to think about your location, blog topic or catchy phrases to get your creative juices flowing when trying to create the perfect blog title.

Decide which blogging platform you’d like to work with.
A simple Google search will show you your choices when it comes to choosing the platform for your blog. Some of the most popular options include WordPress, Blogger and Tumblr – just to name a few. Blogger is said to be best for bloggers at a beginner level, while WordPress affords its users more advanced options.

Blog and get experience.
With every blog entry you post you’ll get a feel for what works best for you -- so don’t worry if writing your first post seems scary. It will get less daunting in due time!

Take creating your brand to the next level.
If you are serious about having your blog be the starting point of your personal or professional brand, it’s time to branch out. Think about creating a Twitter handle and Facebook page for your blog. These social media sites will allow your audience to stay connected!