No matter what industry you are looking to get into, your social media activity is important and is likely going to be checked by prospective employers. Your Twitter can tell people a lot about you in how you choose to use your 140 characters, so be careful what kind of message you are sending in the following categories:
1. Where You Go:
Whether your Twitter is connected to FourSquare or Instagram, or whether you sporadically post your own updates about your whereabouts, people can tell what type of activities you’re participating in. If you’re 21+ it may be legally acceptable to post about nights out, but be careful that isn’t the only event you’re tweeting about. To make a good impression, talk about classes you’re attending, extracurricular activities in which you’re involved, or interesting places related to your hobby, culture, or character.
2. Who You Socialize With:
Just because your @ mentions to and from others don’t show up in your timeline doesn’t mean that HR personnel won’t check to see who you’re talking to and who is talking about you. Even though you may use more casual, familiar language with your friends than your Tweets, be careful to follow the same standard rules of keeping your language clean and appropriate. Effectively connecting with the right people on Twitter can also be huge to show off your communication abilities and networking skills, so don’t forget that Twitter is social media, not a one-way conversation.
3. Your Attitude:
There is probably nothing worse than a person who uses Twitter solely to complain. Show prospective employers that you have a positive outlook. If you want to let everyone know how awful your day is going, how annoying the girl next to you in class is, or how frustrating your school work is, try to keep this to a minimum. Your hopeful, encouraged tweets should far outweigh the negative. You don’t want a company to worry that you will spend all day tweeting about how much you hate your new job (if they’ll even make you an offer).
Twitter is also a great place to demonstrate a go-getter attitude. If you are really interested in connecting with people in your intended industry, you will be tweeting relevant information and news related to that industry. Show how ambitious you are by tweeting about your goals and your confidence in your ability to succeed.
4. What You’re Passionate About:
You want people to know your interests, both personal and professional, but you need to find a balance between the two. If one topic gets you fired up and motivates you to action, definitely let people know what that is. It’s not a bad idea, however, to also show how you can be well rounded. If you want to get involved in finance you don’t need to talk solely the economy on your Twitter—talk about other subjects you enjoy. Similarly, there’s nothing wrong with tweeting about topics unrelated to your career goals, such as your favorite music or TV shows, but make sure it doesn’t seem like that’s all you care about.
5. Your Personality:
This probably goes without saying, but the types of tweets you send and the voice you use to send them can reveal the type of person you are, so you want to make sure your tweets are a good representation of how you want to be viewed. There are plenty of positive qualities that employers can find out about you through the way you tweet—whether you’re funny, serious, encouraging, adventurous, or caring. Other traits you will want to try to stifle. Avoid coming off as too snarky, unpleasant, worrisome, or nonchalant. You don’t need to create an online persona so far off from your real life self, but you do want to be aware of how your tweets can make you seem like a more pessimistic or unprofessional person than you actually are. Your tweets may be the second impression you get after your resume and cover letter, so you want to be conveying the same message online as you are in those documents.
Take a minute to scroll through your latest tweets—what are you telling future employers about yourself?
This blog post was written by Amanda Gallucci, our Campus Ambassador from Providence College