What does your brand say about you?!

Daily inspiration and advice for the ambitious savvy young professional

What does your brand say about you?!

This is a guest post by our campus ambassador Alicia Valko from Towson University.

Perhaps it’s because I live and breathe PR, but I believe that everyone is essentially a brand. Did you know that the word “brand” started out as a way to identify livestock? Today, a “brand” is an identity; it gives the product or company a personality that distinguishes it from competitors. In business terms, a brand is a specific product, service, or company that can be identified by a name, sign, symbol, color combination, or trademark. How does this relate to you? Well, in terms of internship or job hunting, you should be looking at yourself as a brand. Your brand is what differentiates you from the many others vying for a specific position. In some cases, you may be competing against similarly qualified candidates, so your brand is what will stand out to employers. Like it or not, you are already a brand – do you like what your brand says about you? Look at everything you send to potential employers, look at everything you post online, look at your resume. Are these things consistent? Do they display your personality? If your current brand isn’t what you’d like employers to see, adjust it. Your brand needs to reflect your identity. My best advice is this: Hunt around online for business cards that show your personality. Then try to incorporate the color scheme, font, or graphics (or all three, if you can!) into the materials you send to employers. Make sure they scream your name, but keep it classy! Last year, I bought great business cards online (when you look at them, you can immediately tell they are mine) and used the graphic on my resume, cover letter, and some writing samples when appropriate. I also kept within the same color scheme for my personal blog. Be sure to keep your brand consistent, it is what you will be remembered by!