What it's Like to Work in Fashion PR in London

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What it's Like to Work in Fashion PR in London

This blog was written by our Campus Ambassador Teresa Altonaga from the University of Arizona. Teresa Altonaga's Twitter handle is @teresaaheart.

Interning at a fashion pr agency is not exactly what you would expect. There are a lot of misconceptions of the fashion industry, such as the jobs are glamorous, you get to meet celebrities, and go to parties and basically just enjoy life. Working in the fashion industry does contain a lot of perks like these but it is also a lot of hard work. As an intern at a fashion pr company in London, I can tell you that my day-to-day work is just as hectic (if not more hectic) than any other work environment. My bosses are always busy with a different fashion client’s public relations and I am always working on a press release, checking clothes in and out, doing research, and editing the showroom. There is always something to do in fashion public relations and if you don’t have something to do, you probably are not doing it right. People in fashion public relations do get to attend shows and meet important people but they do it as a career so it is much less glamorous than you would expect. Yes, they get to attend shows, meet celebrities, go to parties, help out on photo shoots, but they are ultimately there for one reason, to get advertisement out for their clients. People are not nearly as intense as they display on television or movies such as “Kell on Earth”, “The Hills”, and “Devil Wears Prada”. There are many moments of stress in the work environment, but it is simply because of the clients and press making things difficult in the work world, it is never anything personal. Although it may get stressful at times, everyone I work with is really nice and wants to get to know me as a friend in and outside of the work place. Being in London specifically is a little difficult as an American, because there are many different terms and ideas that they do and I was unfamiliar with on top of all the fashion public relations attributes but my coworkers help me through it. My coworkers are my Facebook friends, Twitter followers, and go out to drinks with me and the other interns. We dress very casually to work and work in a very small boutique-like building. Fashion public relations is so different than what everyone expects but it is what I love to do, and I can honestly say that interning inside the industry has only made me more confident that I want to work in the fashion industry as a career when I graduate from college.